Mar 31, 2022
In Design Forum
In addition to NLprofile, we also see RTL joining Whatsapp Mobile Number List forces with De Persgroep and TMG. Disney and Google are also happily married these days. I only expect more similar collaborations in 2019 to share data and make more impact. This makes it difficult for advertisers to find out who has which inventory and which data is available. And of Whatsapp Mobile Number List course: how was the data collected? I also see a major technical challenge in 2019 at the back of these collaborations. At the moment the purchasing and targeting options with associated tools and systems are sprouting like mushrooms, but in not all cases the tools communicate Whatsapp Mobile Number List well with each other. Something that agencies and advertisers have to deal with. From direct to programmatic More and Whatsapp Mobile Number List more inventory is becoming available for programmatic purchasing. Also, more different forms of digital and programmatic media are becoming available. For example digital out of home and programmatic TV. The result of this is that the role of various specialists in the media Whatsapp Mobile Number List landscape is changing and that requires adaptability. This also applies to specialists at digital marketing agencies and marketers on the advertiser side. Programmatic at agencies in 2019 Where display advertising used to be mainly about purchasing banner positions, it is now so much more Whatsapp Mobile Number List than that. In addition to the data-driven strategies and dynamically structured advertisements that are more the rule than the exception these days, the diversity of possibilities within this field is increasing rapidly. In addition to digital out of home , digital audio, (programmatic) native advertising and the first tentative steps within programmatic TV, voice and AR have Whatsapp Mobile Number List also been present for a long time. As a result, new specializations are emerging within the programmatic field. And this number keeps growing. Also think of mobile and in-app advertising and video advertising. So it's difficult to choose where you want to go or where you want Whatsapp Mobile Number List to develop. Do you recognize that? Programmatic advertising in boxes It is striking that as an agency we now often name all these options separately and it is difficult to determine in each case which marketing specialization this falls under. Think of video advertising or when it will soon Whatsapp Mobile Number List be possible to purchase programmatic within WhatsApp.